Welcome to HTBomb's Magical Hot Wheels. I played with Mattel Hot Wheels when I was a kid and began collecting them as an adult in 1996 shortly after leaving a 79 cent limited edition Treasure Hunt Passion on the pegs at KMart. That car is now worth $100! Several months later I found and bought three Treasure Hunts at Target. I was hooked.

I am interested in buying childhood collections of toy cars: Hot Wheels, Matchbox, Corgi, Husky, Dinky and Topper Johnny Lightning; Slot cars from Cox, Aurora and Tyco AF/X; Plastic model kits from AMT, Monogram, MPC. Please contact me via my website link below.

Monday, December 24, 2012

Vintage Hot Wheels Ads

Back in the 60s Mattel ran many ads in comic books.  The following ad introduced many kids to the exciting new world of Hot Wheels cars.  It featured the original 16 castings.

Not only did Hot Wheels look great but they could do something Matchbox couldn't: race down the track.   Kids like me wanted their Hot Wheels to be the fastest and it was easy to set up match races in one's room.  Best of all: no batteries required; only required gravity to make it work.  The iconic loop was introduced in the earliest of sets.

Battery powered devices were introduced to compete with then popular slot car tracks.  These enabled Hot Wheels to zoom around a closed circuit race track.

Later ads switched to photos which were not as cool looking.  But the idea of challenging to a race was very tempting.  Mattel also ran TV commercials but that is a topic for a future post.

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